I love it when a plan comes together

  • bigweekend-15bA few positive words or a personal recommendation are worth pages of advertising. So, having had an incredible time at the Big Weekend in Cambridge with the arrival and departure of the Olympic Torch Relay – drawing crowds of 120,000 on the Saturday (yes, really…) – I was delighted to receive the message below. It refers to the excellent marketing of Business and Marketing Manager Neil Jones, and my own press and PR efforts for the OTR.

    “I wanted to thank you both for the excellent comms work you did for the Olympic Torch Relay. We could not have hoped for better or more positive coverage for the two day events themselves. The sheer numbers who turned out shows that awareness of the event was certainly very high, a reflection of your success in generating continuous coverage in the lead up to the event.”

    – Liz Bisset, Director of Customer and Community Services, Cambridge City Council

    I would like to express my own thanks to everyone who helped bring the whole thing together – the City Council, the County Council, Trinity College, St John’s College, all the volunteers and of course the ladies and gentlemen of the press. The unbridled enthusiasm and good cheer of everyone involved made even getting up at 4.30am on a rainy Sunday a pleasure!

    Photo: Danny Sambuca

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