Posts Tagged ‘iTunes’

We mean business

Wednesday, October 3rd, 2012

The business Moment Media A5 2.indd Dull, with long dry spells. That’s my general experience of business publications. So, publisher Mark Wilson (Codename Media) and I set out to do something a bit different.

The result is The Business Moment magazine, due to be launched in mid-October. This is a sister magazine to Mark’s existing title, The Moment – a Peterborough-based lifestyle and entertainment magazine to which I’ve already been contributing a few pieces as a feature writer. As a result of this, Mark and I got talking and soon established two significant facts: first, Peterborough – a city at an fascinating point in its evolution, with huge potential ahead – was in need of a decent business publication; second, most business publications bored us half to death.

The Business Moment is based around the people who make business happen, and what makes them tick. There will be the usual news, events and facts and figures, of course – but it’s the stories people have to tell that really give us food for thought.

Distribution is to be a bit different, too. The magazine will be available as an e-mag, and also as an app – free as a download from iTunes – which introduces all kinds of functionality that we believe will delight readers and advertisers (readers can simply tap on an ad to go directly to the company’s website, for example).

The first issue includes, amongst many others, interviews with Marco Cereste (Leader of the City Council), Neil Darwin (Director of Opportunity Peterborough), Charles Taylor (Dean of Peterborough, talking about the Peterborough 900 corporate campaign), Iain Crighton (CEO of Crightons, entrepreneur and rally champ) and Richard Branson (who?).

We will, of course, keep you posted…